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For career changers looking to start a company · Founding beta

Thinking about starting a home restoration company? Talk to someone who owns one.

A private 30-minute call with an owner who bought in and runs it today. Ask the questions you’d only ask someone who has done it.

Book a founding call · $99 Limited founding spots. Refund if it isn’t useful.

Before you make the leap

Starting a company is a big decision, and much of what you read comes from people who benefit when you say yes.

The brochure isn’t the business

Company materials are written to sell. An owner can tell you what a normal week actually looks like.

Numbers feel different from the inside

Hear how the first year went, what surprised them about the costs, and how long it took to feel steady.

A short call for a big decision

Thirty minutes with an owner costs little compared with the commitment you’re weighing.

What you get

Simple, private and one-on-one.

01

Quick intake

Tell me about your background, what you’re considering and your top questions, so I can confirm the call is a good match.

02

30-minute owner call

A private video call with an owner of a home restoration company. Ask anything about their experience.

03

Follow-up if useful

Want to keep going? Book a second call, or send a short follow-up question afterward.

Questions worth asking an owner

Not sure what to ask? These are a good start.

The first year

What did your first year really look like?

The costs

What surprised you about the costs?

The hours

How many hours do you actually work?

The support

What resources did you use to build the foundation?

The hindsight

What would you do differently before signing?

Who it’s for

A good fit if you’re exploring starting a company, especially after a corporate career, and want an honest outside view before you commit.

Good fit

You’re seriously considering a restoration or home-services company and want to hear from someone who has done it.

Not the right fit

You want legal, financial or tax advice, or to be sold a company. An owner shares personal experience. It isn’t an endorsement of any brand.

Scott Potter

Who’s on the call, and who’s behind it

Your call: an owner of a home restoration company in Denver, CO, four years in.

Hosted by: Scott Potter, a product executive with 20+ years in product strategy and customer research. I set up each call and follow up afterward. I’m not affiliated with any company you would start.

This is a new beta, so the details may change as I learn.

If it isn’t useful, you get your money back

If the call isn’t useful to you, I’ll refund you. I’ll also ask what fell short, so I can make it better for the next person. To request a refund, email talktoanowner@gmail.com.

Questions

Is this a company sales pitch?

No. I’m not affiliated with any company, and this isn’t a referral. You’ll hear one owner’s own experience.

Will I learn which company to buy?

No. You’ll hear one owner’s honest experience, which is one data point to weigh alongside your own research.

Can I ask about a specific brand?

Yes, within reason. Owners speak about their own experience and won’t share confidential information.

What if I’m exploring a different kind of company?

Tell me in the intake. I’m starting with restoration, and I may be able to find another owner.

Hear it from someone who’s done it

Founding beta · $99 · 30 minutes · Refund if it isn’t useful

Book a founding call
© 2026 Scott PotterQuestions? talktoanowner@gmail.com